How to Share Your MOCs and Get Them Seen

By Callum Lonsdale

You’ve built a MOC, and now you want to show it off. But… where do you even start?

You’ve got no idea how to take good photos, no clue where to post them for the best exposure, and you're sitting there feeling defeated.

Well, I got you.

This blog is here to help both customers and designers, whether you've built something from a designer's instructions or you're a creator ready to show the world your latest masterpiece. Let’s get into it!

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Take Good Photos of Your Build

Photographing your MOC well can feel like a challenge, but trust me, it makes a massive difference. I’ve given out plenty of photo advice over time because, honestly, even the best design can suffer from bad pictures.

So here’s the go-to advice I always share:

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Use Natural Light

Your best friend is daylight.

• Place your build by a window.

• Set up a table outside.

• Soft, natural light will make your MOC shine way better than any harsh overhead lamp.

(Just a nice little example of great lighting and a clear subject of the image - EV-97 Whitetip - MOC_Lobster)

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Show Your MOC In Context

This one’s especially for the designers out there!
Renders are great for clean images and graphic edits, but people want to see the real thing, built and placed in the real world.

The perfect example? GroundedBuilder.
When he made his mini ants and anthill MOC, he didn’t just slap it on a desk — he placed it outside on the grass. It just makes sense! The setting tells a story and helps people imagine the MOC in their own space.

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Keep the Background Clear

If you’re photographing indoors, make sure the backdrop isn’t cluttered with random LEGO bricks, cigarette packs, or half-eaten Pringles (I see you…).
Give your MOC room to breathe, let it be the star of the show.

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Capture Multiple Angles

Don’t just snap one shot and call it a day.

• Show the front, back, sides, and any cool hidden features.

• Close-ups of tricky building techniques can also help people understand the build better.

• More angles = more appreciation.

(Greninja MOC by dst212 - Lots of angles and great lighting in an in context shot, amazing example)

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Where to Share Your MOCs

So, you’ve got your shiny new photos, where should you post them? Here’s a list of solid places to get your MOC out there:

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Rebrickable

Your biggest tool right now. Rebrickable has a solid MOC community with comment sections, instructions, and global exposure. It’s one of the best places to list and share your builds.

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Social Media (Instagram, Facebook, etc.)

Social media can be tough to crack, but it’s worth the effort.
Share with your friends and followers, but also make smart use of hashtags, SEO, and engaging posts to stand out.

(I’ll be doing a separate blog on social media tips soon, keep an eye out for that!)

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LUGs (LEGO User Groups)

You’ll find these communities on Reddit, Facebook, and other online forums.
LUGs are packed with people who are just as MOC-crazy as you are, and honestly, you won’t find a nicer bunch of LEGO fans anywhere.

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MOCBoxing

A little plug here (because why not?).
MOCBoxing brings all these sources together. You can upload your MOC to Rebrickable, let us know, and we’ll help feature and promote it on our site, with full control and rights staying with you.
We’re just here to help connect the community and spread the love for your designs.

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Things to Keep in Mind

Marketing Matters

You could be the most talented builder in the world, but if no one sees your work, it won’t get the attention it deserves.
Remember: your build knows how to stand, but you have to teach it how to run.

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Post in the Right Communities

Think about where your audience actually hangs out.
Made a Pokémon MOC? Don’t just post it to LEGO groups, share it with Pokémon fans, Nintendo communities, or video game groups too. Get those eyeballs where they count.

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Always Credit the Designer (If You’re a Customer!)

If you’ve built a MOC from someone else’s instructions, always give credit. Even a simple tag like @DesignerName on Instagram or Facebook makes a designer’s day.
Plus, it helps other people find great designs they might want to build too.

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Know Your Rights

Not all platforms treat your work the same way.

Some companies claim a big chunk of your rights or profits when you upload a design. At MOCBoxing, you keep 100% control over your work, we’re just the platform that helps you share it.

Always read the small print wherever you post your builds.

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We Love Seeing Your Builds

Not just here at MOCBoxing, I personally love seeing what you guys create.

Tag @MOCBoxing on Instagram, or even better, share your builds with us on Discord.
There are loads of designers in there already, and you might even get to chat with your favourites, ask questions, or show off your latest masterpiece.

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Let’s Get Your Builds Out There!

I hope this helps you feel a little more confident about sharing your work. In a future blog, I’ll dive even deeper into how to market your MOCs like a pro and help your builds blossom into the wider world.

Thanks for reading
– Callum Lonsdale